CF group, a major European player in the pool equipment and water treatment market, has signed an agreement to acquire a majority stake in Pool Partner, the leading manufacturer and distributor of pool covers and shelters in Austria.
Founded more than 25 years ago in Austria, Artner Handels GmbH, better known under its Pool Partner brand name, joined CF group on 1 February 2023. The company is very strong in the Austrian market and has 80 employees and a turnover of €20 million in 2022.
Through this alliance, CF group is expanding its pool and equipment products in the high-end segment.
This deal is an opportunity for CF group to strengthen its portfolio of custom-made products and address all market needs, and to consolidate its leading position on the DACH market (Germany, Austria and Switzerland).
“We are very excited to welcome Pool Partner to the group. The synergies between our two companies are obvious and they will both contribute to strengthening our offer, especially in the high-end segment. Pool Partner produces high-quality pool covers and shelters and is very successful in the Austrian market, with more than 40,000 customers in its portfolio,” explains Cedrik Mayer-Klenk, CEO of CF group.
Erich Artner, CEO of Artner Handels GmbH, says he is “very pleased with the prospect of joining a group with the stature of CF group, which will provide our products with European visibility.”
CF GROUP KEY FIGURES
Artner Handels GmbH KEY FIGURES
CF group, a German family group with a European dimension
Established for 60 years in Wendlingen-am-Neckar (Baden-Württemberg) in Germany,
CF group is one of the leaders in the manufacture and distribution of equipment and consumables (water treatment) for private and public swimming pools.
Operating in more than 40 countries with 12 dedicated production and logistics sites,
CF group plans to continue its international growth while maintaining local roots and a close relationship with its long-standing customer base.
With more than 18 brands dedicated to swimming pool equipment, as well as working with many well-known brands, CF group is a professional, serious and sustainable player in all distribution channels.
Press contact :
Claire Arnold – CF group Communications Director