Our purpose
Why CF group exists
Making the enjoyment of safe and healthy water accessible to everybody through sustainable uses of natural resources
We believe that water is a precious and vital resource for all mankind, and that we all have a responsibility to protect and manage it effectively. As the market leader in swimming pools and water treatment, we are aware of our important role in promoting responsible water use.
“CF group will not only be active in the swimming pools industry, but also in the sustainable treatment of the earth’s drinking water.”
Cedrik Mayer-Klenk, CEO of CF group
We have developed innovative technologies for water filtration and disinfection to reduce water loss and waste, while ensuring clean and safe water for bathers.
We are further committed to prefer drinking tap water over bottled water as it is more ecological and economical by avoiding the generation and recycling of many plastic bottles. Given the fact that the provided water is of good quality, which varies from region to region. We therefore offer equipment to filter drinking water directly at the tap, to go beyond the water quality regulations in force.
Finally, we strive to be responsible in the use of resources: sourcing natural resources (particularly for our wellness products), researching water treatment solutions that are less polluting, recycling liners, sorting, etc.
Our vision Dreams, health & care with water
Dreams
We want our company’s growth to be associated with respect for our natural and human resources, but also with well-being. We have an extensive business plan for CF group, but also for our customers and the community. Every employee contributes to making these dreams come true on a daily basis through their work.
Health
We care about the well-being of our employees and we also care about the health of our users and customers. Everyone who works for or with CF group is respected physically and morally, and also knows that they have a responsibility towards the users of our products and services.
Care
We care about the people who work with us and we care about the impact of our company on the planet. We make our employees aware of environmental issues on a daily basis. We strive to optimise our manufacturing processes and product design to conserve as much of our natural resources as possible.
Our
position
We all do everything to make tomorrow an even more exciting project
We are the only European family-owned multi-specialist manufacturer and distributor in the pool and water care market to offer an outstanding customer experience thanks to the daily commitment of our teams.
