We will shape the future of pools

With its creative vision and determination, CF group aims to be the world leader in the pool and water care markets.

This ambition is based on 3 strategic levers:

01. Strengthening our position as a multi-specialist water expert
to offer global, high-performance and innovative solutions

We want to provide a global response to our customers’ challenges: supporting them in different market segments, offering them a complete turnkey response for each product type, and continuing to imagine the solutions of tomorrow.

02. Strengthening our customer proximity through
targeted external growth

External growth is part of our history. Targeted alliances enable us to acquire specialised expertise, to provide an increasingly global response to our clients and to be as close to them as possible. We integrate companies that share our ethics and culture and manage this growth in a controlled manner.

03. Putting sustainability at the heart of our actions
for our products and solutions, as well as for our internal impact

As a water expert, we are faced with the responsible management of two vital resources: water and energy.

Our responsibility for sustainability is paramount and the stakes are high. That’s why sustainability is at the heart of our product innovations, whether for swimming pools, ponds or drinking water.

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We also embody the green transformation internally.

This is embodied at different levels: energy, mobility, recycling, partnerships, the supply chain, and the health and well-being of our teams.

Discover our ESG actions