The new face of the CF brand
23/07/2026
The Vitalia brand is evolving and becoming CF. 2 letters that stand for a wide range of high-performance, reliable equipment, with the protection of people and the environment at the heart of its DNA. Launched at the end of 2023, CF is positioned as the Group’s swimming pool equipment brand, leading the way on the issues of sensible and virtuous use of swimming pools.
Éva ANDRÉ becomes the new
face of the CF brand.
Éva André is the new ambassador for the CF brand. Her dedication to water and the preservation of marine ecosystems resonates perfectly with CF’s values and mission.
A passion for water
Éva excels as a freediver, finishing runner-up in France with a remarkable performance of 80 metres deep at constant weight. But beyond her sporting exploits, it’s her commitment to preserving the oceans that leaves a lasting impression. Éva embodies the spirit of determination and innovation that we cherish at CF Group.
Shared commitment to sustainability
The collaboration between Éva and CF is the result of our shared commitment to raising awareness of the crucial importance of aquatic ecosystems and their conservation. Just as Éva pushes the boundaries of freediving, we are committed to pushing the boundaries of innovation in water management and sustainable development. Together, we aspire to chart new horizons to preserve our precious aquatic resource and ensure a sustainable future for our planet. This forward-looking partnership underlines our commitment to investing in people who not only excel in their field, but also contribute to a better world.
Inspiring future generations
Éva invests passion and unyielding determination in her mission to raise awareness among young people of the need to preserve marine biodiversity. As a CF brand ambassador, she is at the heart of our efforts to educate and inspire future generations about the imperative of preserving water and marine habitats. Her essential role in our initiatives underlines our commitment to shaping a sustainable future for our blue planet.
« Swimming pools are places where people come together, bringing individuals from all walks of life into a shared environment. They promote physical activity, encourage social interaction, and contribute to overall health and well-being.
Every year, countless doctors recommend aquatic exercise to help patients manage back pain, joint conditions, and rehabilitation after injuries or surgery. People are naturally drawn to water—and they need it.
I believe these are essential considerations as we work toward building a more sustainable and healthier society. »
Éva André
Read more about CF Group
Responses to climate change
2023
Climate change is accelerating and water-related problems are multiplying. It is more necessary than ever to preserve this vital resource for our environment and our people. CF group has a long-standing commitment to these issues and is developing sustainable solutions.
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